NEXSDIGITAL

INITIALIZING CREATIVE STRATEGY

POWERED BY IGN SOFTWARES

Lifecycle & Retention Marketing

RETENTION   GROWTH

Maximizing LTV through Behavioral Automation, Hyper-Segmentation, and Revenue-First Copywriting.

Generating 35%+ of total revenue through automated email flows.

Get Retention Audit
The Retention Roadmap

A lifecycle framework for recurring revenue.

Weโ€™ve engineered a 4-phase automation system designed to nurture leads, recover abandoned sales, and maximize Customer Lifetime Value (LTV).

01

Audience Segmentation

Cleaning your list and building data-driven segments based on purchase intent and user behavior.

Zero-Party Data
02

Lifecycle Automation

Building "Always-On" flows: Welcome series, Abandoned Carts, and Post-Purchase upsells.

Behavioral Triggers
03

Revenue Copywriting

Deploying high-conversion campaign creative that drives engagement without landing in "Spam."

Direct Response
04

Predictive Retention

Scaling profit through win-back sequences and VIP programs that turn buyers into brand advocates.

LTV Optimization
The Retention Stack

Lifecycle Intelligence & Automation Engines

We integrate industry-leading ESPs with custom data scripts to transform your email list into a high-yield revenue channel.

Predictive LTV Modeling

Using machine learning to identify high-value customers and predict churn risks before they happen.

RFM Analysis Churn Score

Hyper-Personalization Engine

Dynamic blocks that inject personalized product recommendations and unique discount codes in real-time based on browsing history.

Inbox Placement Tech

Advanced SPF/DKIM/DMARC monitoring and seed-list testing to bypass the "Promotions" tab.

Event-Based Triggers

Sophisticated flows triggered by site behavior, from specific page views to "Add to Cart" abandonment.

Zero-Party Data Capture

Custom-engineered preference centers and quizzes to collect rich data directly from your subscribers.

The Retention Gap

Stop sending emails. Start owning revenue.

Most agencies treat email as a megaphone. We treat it as a precision-guided revenue engine. See why lifecycle automation beats the "Batch and Blast" model.

Standard Email

Generic Batch & Blast

  • Irrelevant "Blast" Campaigns
  • Static Subscriber Lists
  • High Unsubscribe/Spam Rates
  • Manual, Non-Triggered Sends

Nexs Retention

Lifecycle Engineering

  • Behavior-Triggered Flows
  • Dynamic RFM Segmentation
  • Deliverability & Inbox Mastery
  • Predictive LTV Optimization
Owned Revenue Focus
Technical Excellence

The architecture of Retention Science.

While others just send newsletters, we engineer the deliverability and automation protocols that turn lists into revenue engines.

Deliverability Audit

Hardening SPF, DKIM, and DMARC records to maximize inbox placement and bypass the "Promotions" tab.

99.8% Inbox Placement

List Hygiene Engine

Automated sunset policies and bounce-cleaning to maintain a healthy sender reputation with ISPs.

Domain Health: Excellent

ESP-CRM Integration

Deep-linking Klaviyo, HubSpot, or Mailchimp with your store backend for real-time behavioral triggers.

Real-Time Data Sync

Dynamic Personalization

Using Liquid logic and dynamic blocks to show personalized product feeds based on individual user SKUs.

1-to-1 Content Mapping

Multi-Variant Optimization

Testing send-times, subject lines, and CTA colors using statistical significance modeling.

Data-Backed Lift

Privacy & Compliance

Ensuring full GDPR, CCPA, and CASL compliance with robust double opt-in and preference center logic.

Risk-Free Growth
๐Ÿš€ 38% AVG. REVENUE FROM EMAIL ๐Ÿ’Ž 24.5% CLICK-TO-CONVERSION RATE ๐Ÿ“ˆ 4.2x LTV INCREASE (RETAINED) โšก 99.9% SENDER REPUTATION SCORE ๐Ÿš€ 38% AVG. REVENUE FROM EMAIL ๐Ÿ’Ž 24.5% CLICK-TO-CONVERSION RATE
Retention Impact

Turning subscribers into recurring revenue.

D2C BEAUTY
+280%

Skincare Authority

Automating a "Personalized Regimen" flow that increased repeat purchase rates within 60 days.

REAL ESTATE
18% CTR

Elite Residences

Deploying hyper-segmented nurturing flows that converted cold leads into high-ticket viewings.

Retention Strategy

Email & Lifecycle Expertise

01

How much revenue should come from email?

For most healthy D2C and B2B brands, "Owned Channels" (Email & SMS) should contribute 25% to 45% of total store revenue. We focus on building automated flows that generate this revenue consistently without requiring manual "blasts" every day.

02

Wonโ€™t sending more emails annoy my customers?

Only if the emails are irrelevant. By using behavior-based triggers (e.g., sending a specific guide after someone views a product 3 times), your emails feel like helpful service rather than generic spam. Our segmentation ensures customers only get content they care about.

03

How do you ensure my emails donโ€™t land in "Spam"?

Deliverability is a technical science. We manage your technical records (SPF, DKIM, DMARC), implement strict "Sunset Policies" for unengaged users, and warm up your sending domain to ensure you maintain a 99%+ sender reputation with Google and Yahoo.

04

Which ESP (Email Service Provider) is best for us?

It depends on your tech stack. We typically recommend Klaviyo for E-commerce, HubSpot or ActiveCampaign for B2B/SaaS, and Mailchimp for simpler content-driven brands. We help you migrate and integrate whichever tool fits your data needs best.